Understanding
human experience
Human behaviour is not random. It emerges from underlying emotional and cognitive states that continuously shape attention, motivation, decision-making and engagement.
Yet while modern systems can observe behaviour, they typically have little visibility into the experiences driving it.
Contemporary neuroscience increasingly views emotion not as a fixed category, but as something actively constructed by the brain. Experiences emerge from continuous interpretations of context, physiology and behaviour rather than simple emotional labels such as "happy" or "sad".
This perspective suggests that behaviour alone may tell only part of the story. To understand why people act as they do, we also need to understand the experiences shaping those actions.
How people understand each other
Humans rarely rely on words alone. A slight hesitation, a change in rhythm or an unusual pattern of behaviour can tell us that someone is becoming frustrated, losing confidence or feeling overwhelmed. We instinctively adapt how we respond, often without consciously realising why.
Psychologists describe this ability as attunement. It helps us understand another person's experience and is fundamental to how we navigate relationships, learning, healthcare and decision-making.
nX10's scientific work begins with a simple question:
What if technology could become sensitive to the experiences that shape behaviour rather than behaviour alone?
Why do we think this is possible?
Our research begins with a simple scientific hypothesis: that changes in how people interact with technology may reflect changes in their experience.
Across approximately 1,460 gameplay sessions, our early trials found measurable relationships between passive mobile sensor telemetry and changes in people's emotional experience, together with distinguishable behavioural signatures associated with frustration.
These findings provide encouraging early evidence that interaction patterns contain meaningful signals relating to human experience, and support further scientific investigation.
THE SCIENCE OF ATTUNEMENT
Four complementary disciplines come together to better understand the relationship between human experience and behaviour.
Together, they provide the scientific foundation for exploring how technology can become more attuned to human experience.
Computational neuroscience
Machine learning
Cognitive science
Human behaviour
Responsible by Design
nX10 is designed to understand interaction patterns rather than personal content.
The platform does not require access to messages, conversations, passwords, images or semantic content. This approach helps support privacy while enabling scientific investigation into experience.
Science First
nX10 is being developed through a structured programme of scientific validation and real-world testing.
We believe meaningful innovation requires evidence, not assumptions.
Our early trials have already produced encouraging findings, while also identifying the next questions that need to be answered. That commitment to continuous validation will remain at the heart of how nx10 evolves.