Putting humanity
into technology.
nx10 is a science company working at the intersection of computational neuroscience, machine learning, and human behaviour.
The Problem
Technology today is exceptionally good at tracking what people do. It is far less capable of understanding why they do it.
Human behaviour is driven not by clicks, taps, or time spent, but by underlying emotional and cognitive states. How we feel determines how we decide, what we attend to, and what actions we take next.
nx10 exists to close that gap.
The Large
Feelings Model
Imagine AI that doesn't just see data — it interprets the emotional and cognitive landscape behind it.
We are developing a new class of artificial intelligence: a Large Feelings Model (LFM) designed to infer emotional and cognitive states from everyday digital interactions.
Rather than relying on behavioural systems that depend on self-reported inputs or dedicated sensors, our approach focuses on habitual actions people already perform. Specifically, how they type, swipe, pause, apply pressure, or interact with digital interfaces over time.
Using rigorous neuroscience, machine learning, and ethical design principles, we aim to decode these signals to generate high-level estimates of emotional and cognitive change.
LFM Outputs
Emotional states and context
The Science
Constructing Emotion
In contemporary neuroscience, emotion is understood as a high-level estimate the brain constructs rather than a simple reaction. Within predictive-processing models, the brain continuously anticipates the causes of its sensory inputs...
nx10 builds on this foundation: we have proven that subtle interaction patterns can serve as external correlates of internal emotional and cognitive estimates.
Why This Matters
Early Understanding,
Humane Responses.
Behavioural Addiction
Subtle changes in interaction patterns may precede loss of control, enabling earlier and more supportive interventions rather than crisis-led responses.
Neurodegenerative
Fine motor and attentional changes can appear years before clinical diagnosis, opening possibilities for earlier medical engagement and slower disease progression.
Mental Wellbeing
Emotional dysregulation often emerges before people can articulate distress, creating opportunities for earlier, more compassionate support.
Why Now?
Advances in neuroscience, the availability of high-resolution behavioural data, and growing societal challenges have created a narrow window to build a new foundational signal layer for human-aware technology.
nx10 is building for that moment.
Our Ethos
We are a science company that puts humanity back into technology. Ethical innovation begins with respect for people, their inner lives, and their agency.
For Innovators
We are crafting transformative new technology. If you're passionate about the intersection of human experience, AI and scientific discovery, there's no better time to be part of what comes next.
Scientific Depth
Built on empirical research and cognitive science foundations.
High-Impact
A foundational model for the next wave of human-aware systems.
Ethics First
Responsible innovation with privacy, transparency and agency at its core.
Join the Mission
If you're motivated by deep science, real-world impact, and ethical responsibility, we would love to hear from you.
Contact Us