NX10 is a science company working at the intersection of computational neuroscience, machine learning, and human behaviour. We’re building new forms of artificial intelligence that move beyond surface behaviour to understand the emotional and cognitive states that shape how people act, decide, and engage with the world.
Technology today is exceptionally good at tracking what people do. It is far less capable of understanding why they do it.
Human behaviour is driven not by clicks, taps, or time spent, but by underlying emotional and cognitive states. How we feel determines how we decide, what we attend to, and what actions we take next.
NX10 exists to close that gap.
The Large Feelings Model (LFM)
Imagine AI that doesn’t just see data - it interprets the emotional and cognitive landscape behind it.
We’re developing a new class of artificial intelligence: a Large Feelings Model (LFM) designed to infer emotional and cognitive states from everyday digital interactions.
Rather than relying on behavioural systems that depend on self- reported inputs or dedicated sensors, our approach focuses on habitual actions people already perform. Specifically, how they type, swipe, pause, apply pressure, or interact with digital interfaces over time.
Using rigorous neuroscience, machine learning, and ethical design principles, we aim to decode these signals to generate high-level estimates of emotional and cognitive change.
In contemporary neuroscience, emotion is understood as a high-level estimate the brain constructs rather than a simple reaction. Within predictive-processing models, the brain continuously anticipates the causes of its sensory inputs, including signals from within the body such as muscle tension, motor control, breathing rhythms, and autonomic Activity.
These signals are compared against learned patterns and interpreted in context, producing experiences such as fear, safety, excitement, or calm. These constructed emotional states then shape attention, decision-making, and action.
NX10 builds on this foundation: we have proven that subtle interaction patterns can serve as external correlates of internal emotional and cognitive estimates.
Emotional and cognitive change rarely appears suddenly. Long beforen behaviour visibly shifts, people change how they move, how they interact, and how they engage.
By identifying early patterns of change in everyday interactions, NX10 aims to enable earlier understanding of risk, vulnerability, or decline, allowing for earlier and more humane responses.
Potential applications include:
Behavioural addiction: Subtle changes in interaction patterns may precede loss of control, enabling earlier and more supportive interventions rather than crisis-led responses.
Neurodegenerative disease: Fine motor and attentional changes can appear years before clinical diagnosis, opening possibilities for earlier medical engagement and slower disease progression.
Mental wellbeing: Emotional dysregulation often emerges before people can articulate distress, creating opportunities for earlier, more compassionate support.
Advances in neuroscience, the availability of high-resolution behavioural data, and growing societal challenges have created a narrow window to build a new foundational signal layer for human- aware technology.
NX10 is building for that moment.
We are a science company that puts humanity back into technology. Ethical innovation begins with respect for people, their inner lives, and their agency.
Our work is guided by a commitment to privacy-preserving methods, transparency, and the responsible use of insight, especially where human vulnerability is involved. Understanding how people feel carries power. We believe that power must be handled with care.
We are crafting transformative new technology. If you’re passionate about the intersection of human experience, AI and scientific discovery, there’s no better time to be part of what comes next.
Scientific depth: Built on empirical research and cognitive science foundations
High-impact potential: A foundational model for the next wave of human-aware systems
Ethics first: Responsible innovation with privacy, transparency and agency at its core
If you’re motivated by deep science, real-world impact, and ethical responsibility, we would love to hear from you.
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