Putting humanity
into technology.
nx10 helps your technology read the room.
In the real world, humans intuitively read the room, why can't technology?
Human Intuition
You rarely have to tell a close friend you're frustrated. They notice the heavy sigh, the tension in your posture, the sudden change in rhythm. Intuitively, we adapt how we interact based on the emotional state of the person we are with.
Digital Blindness
Yet digital products have no way of sensing this. Telemetry tracks exactly what you click, but not how you felt doing it. To standard analytics, a user frantically rage-tapping a broken checkout button looks identical to a highly engaged user.
A Different Approach
nx10 gives your technology a nervous system. We translate the subtle physics of how a person interacts - grip tension, swipe cadence, micro-movements - into live state context, allowing your tech to read the room in real-time.
Attune your technology to your users.
nx10 is designed to integrate directly into digital products just like analytics tools like Amplitude, MixPanel or Google Analytics, adding a new layer of intelligence that responds to how experiences are affecting users.
nx10 helps you recognise shifts as they happen, and respond in real time.
In practice, that means systems that ease off when someone's had enough, but also know when to offer more - in the right amount and at the right moment.
The Result Is
Increased LTV and reduced Churn
Stronger long-term engagement
Products that feel better to use
Reduced spend on blind-optimisation
Integration is easy.
nx10 works with your existing interaction data, requires no new hardware, and integrates into current systems without adding friction for users or compromising their privacy.
Integrate
Native SDKs silently capture raw telemetry in the background. 100% content-blind. Unaware of who the users are.
Early State Context, Physical Context & Digital Context
DaysPlayers are baselined. See what players are doing in the real world while they play, and access cognitive indices - all matched to the specific actions they were taking in your game.
Full State Context
WeeksDeep learning surfaces hidden predictive cohorts, tying physics directly to checkout flows, funnels, and dysregulation, see exactly how users are experiencing your tech.
Access Insights
Analyse the data visually or take action programatically in real time.
The science of attunement.
nx10 is building technology that helps systems become more in tune with human experience based on proven science.
Unlike systems that rely primarily on content analysis, nx10 focuses on interaction dynamics. Subtle patterns such as rhythm, hesitation, scrolling behaviour and touch dynamics can provide valuable signals about how an experience is unfolding.
So, rather than focusing only on what someone is doing, what we term 'The Science of Attunement' seeks to understand how an experience is going.
This creates the possibility for technology that can respond earlier, more precisely, and with greater care.
How attunement works
nx10 breaks the human experience down into distinct, queryable signals, combining internal states with real-world activity and your technology's digital events.
State Context
The engine translates physical interactions into three distinct layers of human insight, unlocking over time as users baselines form.
1. Indices
Continuous data reflecting the user's core battery and capacity.
- Cognitive CapacityLive cognitive battery level
- Cognitive ResilienceSpeed of return to baseline
2. Phenotypes
Categorisations of the current session state.
- Frustration v Enjoyment
- Good v Bad Stress
- Regulated v Dysregulated
3. Cohorts
Predictive groupings trained on state + activity data.
- "Churn Risk Alpha"Highly predictive of exiting
- "Optimal Flow"High engagement trajectory
Physical Context
nx10 activity recognition maps the real-world environment. Are they focused on the couch, or playing distracted on a bus?
walkingin_transitlying_downsittingDigital Context
Your tech syncs its own custom state. We tie your business logic to our emotional indices.
screen: 'checkout'cart_value: >100boss_fightFrom signal to action.
Our lightweight SDKs deploy in minutes. They handle the data gathering, compression, battery management and background syncing automatically. Fails open by default to have zero impact on your core app loop.
Supported Platforms
import Nx10
Nx10.observeState { state in
// 1. Immediate Indices (Day 1)
let capacity = state.cognitiveCapacity // e.g., 0.15 (depleted)
let resilience = state.cognitiveResilience // e.g., 0.85 (high)
// 2. State Inference (Learned over time)
let isRisk = state.inference.matches("churn_trajectory")
if capacity < 0.3 && isRisk {
// User is cognitively depleted and entering a known churn state.
enableOneTapCheckout()
triggerLiveSupport()
}
}
Human experience shapes learning, decision-making, and engagement.
When technology can better understand experience, it gains the opportunity to support people more effectively. Not by controlling behaviour, but by responding in ways that help experiences unfold more positively.
Core Platform
- IntegrationNative SDKs for iOS & Unity apps (Android soon).
- DataThe same indices, context and data is available for all use cases.
- AccessQuery via Real-time API or the Attunement Analyser Dashboard.
Consumer Apps
Move beyond drop-off metrics to identify hidden UX friction, optimise ad revenue timing, and intercept abandonment.
Explore Solutions →Digital Wellbeing
Provide biometric proof. Surface live Cognitive Capacity indices directly to users to demonstrate intervention efficacy.
Explore Solutions →Core Gaming
Engineer the perfect flow state. Differentiate between a "good challenge" and "unfair friction" for dynamic difficulty.
Explore Solutions →Real-Money Gaming
Detect early signs of dysregulation. Monitor kinematic dispersion to trigger "Just-In-Time" responsible gaming interventions.
Explore Solutions →We believe the next generation of technology will be defined by how well it understands people.
The future should be less about making technology more intelligent, and more about helping technology become increasingly aware of the human experience it is shaping. nx10 exists to help make that future possible.