You are here because you are curious. Or bored. Because you are anxious that some of what you want is out of your reach. Or relaxed, because you just had a drink. Perhaps you are sad that the special person you yearn for didn’t answer. Or happy, that your friend really got your joke.
nx10 is a science company working at the intersection of computational neuroscience, machine learning, and human behaviour. We’re building new forms of artificial intelligence that move beyond surface behaviour to understand the emotional and cognitive states that shape how people act, decide, and engage with the world.
Example of a Large Feelings Model (LFM) integrated into a smartphone
Technology today is exceptionally good at tracking what people do. It is far less capable of understanding why they do it.Human behaviour is driven not by clicks, taps, or time spent, but by underlying emotional and cognitive states. How we feel determines how we decide, what we attend to, and what actions we take next.
nx10 exists to close that gap.
Imagine AI that doesn’t just see data - it interprets the emotional and cognitive landscape behind it.
We’re developing a new class of artificial intelligence: a Large Feelings Model (LFM) designed to infer emotional and cognitive states from everyday digital interactions.
Rather than relying on behavioural systems that depend on self-reported inputs or dedicated sensors, our approach focuses on habitual actions people already perform. Specifically, how they type, swipe, pause, apply pressure, or interact with digital interfaces over time.
Using rigorous neuroscience, machine learning, and ethical design principles, we aim to decode these signals to generate high-level estimates of emotional and cognitive change.
Large Feelings Model (LFM): A new class of intelligence focused on emotional and cognitive states
Human-centric signal decoding: Turning everyday interactions into patterns of inner experience
Ethical, transparent science: based entirely on respect for privacy and user agency
In contemporary neuroscience, emotion is understood as a high-level estimate the brain constructs rather than a simple reaction. Within predictive-processing models, the brain continuously anticipates the causes of its sensory inputs, including signals from within the body such as muscle tension, motor control, breathing rhythms, and autonomic activity.
These signals are compared against learned patterns and interpreted in context, producing experiences such as fear, safety, excitement, or calm. These constructed emotional states then shape attention, decision-making, and action.
NX10 builds on this foundation: we are proving that mundane physical interaction patterns can serve as externally detactable indicators of internal emotional and cognitive states.
We are a science company that puts humanity back in technology.
We believe ethical innovation begins with people, their feelings, their choices, their lived experience not just their behaviors. Our work is driven by respect for human dignity and a commitment to ethical design that protects and empowers users.
Ethical innovation model
We are crafting transformative new technology. If you’re passionate about the intersection of human experience, AI and scientific discovery, there’s no better time to be part of what comes next.
Scientific depth: Built on empirical research and cognitive science foundations
High-impact potential: A foundational model for the next wave of human-aware systems
Ethics first: Responsible innovation with privacy, transparency and agency at its core
Whether you’re a world-class researcher, engineer, scientific thinker, or visionary investor, we’re building something that matters. If you want to help shape the future where technology truly understands people, let’s talk.
Contact usIn 2026, we will have built a model that shall sense how you feel from simply the way you hold devices. To learn more, join the mailing list:
*On contemporary models of cortical function, affect is an inferential construct. In a hierarchical predictive-processing architecture, the brain operates as a generative organ that continuously anticipates the causes of its sensory inputs, including interoceptive signals from the viscera, vasculature and autonomic state. Fluctuations in heart rate, grip force, muscle tone, respiratory rhythm and endocrine milieu are compared against learned templates; higher-order systems search the repertoire of prior patterns and assign an interpretation such as “I am afraid”, “I am excited”, “I am ashamed” – or “I am safe”, “I am loved”, “I am proud”. The resulting constructed emotion is a high-level estimate that binds bodily state, context and concept into a single conscious episode of fear, anticipation, guilt, or contentment, affection, quiet pride, and this estimate constrains the policies the organism selects in the next moment.