You are here because you are curious. Or bored. Because you are anxious that some of what you want is out of your reach. Or relaxed, because you just had a drink. Perhaps you are sad that the special person you yearn for didn’t answer. Or happy, that your friend really got your joke.
At nx10, we believe technology should do more than respond to what you do. It should understand how you feel. We are building the next frontier of artificial intelligence: a Large Feelings Model (LFM) that senses the real person and their inner world.
Example of a Large Feelings Model (LFM) integrated into a smartphone
Using data generated from everyday digital interactions like the way you swipe, tap, type and engage, we uncover patterns beneath the surface behavior and bring the human experience back into focus.
Our science is based on rigorous research and real human emotion*, designed to enable systems that respond meaningfully to the single signal that moves people to act: how they feel.
Imagine AI that doesn’t just see data - it interprets the emotional and cognitive landscape behind it.
Our work goes beyond traditional metrics to decode the subtle patterns of human affect and decision-making. Supported by rigorous science and ethical design, we are paving a path toward technology that truly understands people.
Large Feelings Model (LFM): A new class of intelligence focused on emotional and cognitive states
Human-centric signal decoding: Turning everyday interactions into patterns of inner experience
Ethical, transparent science: based entirely on respect for privacy and user agency
We are a science company that puts humanity back in technology.
We believe ethical innovation begins with people, their feelings, their choices, their lived experience not just their behaviors. Our work is driven by respect for human dignity and a commitment to ethical design that protects and empowers users.
Ethical innovation model
We are crafting transformative new technology. If you’re passionate about the intersection of human experience, AI and scientific discovery, there’s no better time to be part of what comes next.
Scientific depth: Built on empirical research and cognitive science foundations
High-impact potential: A foundational model for the next wave of human-aware systems
Ethics first: Responsible innovation with privacy, transparency and agency at its core
Whether you’re a world-class researcher, engineer, scientific thinker, or visionary investor, we’re building something that matters. If you want to help shape the future where technology truly understands people, let’s talk.
Contact usIn 2026, we will have built a model that shall sense how you feel from simply the way you hold devices. To learn more, join the mailing list:
*On contemporary models of cortical function, affect is an inferential construct. In a hierarchical predictive-processing architecture, the brain operates as a generative organ that continuously anticipates the causes of its sensory inputs, including interoceptive signals from the viscera, vasculature and autonomic state. Fluctuations in heart rate, grip force, muscle tone, respiratory rhythm and endocrine milieu are compared against learned templates; higher-order systems search the repertoire of prior patterns and assign an interpretation such as “I am afraid”, “I am excited”, “I am ashamed” – or “I am safe”, “I am loved”, “I am proud”. The resulting constructed emotion is a high-level estimate that binds bodily state, context and concept into a single conscious episode of fear, anticipation, guilt, or contentment, affection, quiet pride, and this estimate constrains the policies the organism selects in the next moment.