The infrastructure for
technology that
responds to human experience.
1. Data In
Lightweight SDKs securely stream physical interaction and digital events from the client.
2. Analyse
The Context Engine models behaviour against baselines to predict cognitive load and frustration.
3. Visualise & Act
Analyse cohorts in the web dashboard or trigger real-time app changes via the API.
Built to understand interaction.
Unlike many approaches to understanding people, nx10 never reads what users type, never looks at their screen, accesses their camera or listens to conversations. Instead, it measures the physics of interaction, using passive kinematic telemetry to infer meaningful changes in human state while remaining entirely content-blind.
- No keylogging
- No screenshots
- No microphones
- No cameras
Attune your technology to your users.
nx10 is designed to integrate directly into digital products just like analytics tools like Amplitude, MixPanel or Google Analytics, adding a new layer of intelligence that responds to how experiences are affecting users.
nx10 helps you recognise shifts as they happen, and respond in real time.
In practice, that means systems that ease off when someone's had enough, but also know when to offer more - in the right amount and at the right moment.
The Result Is
Increased LTV and reduced Churn
Stronger long-term engagement
Products that feel better to use
Reduced spend on blind-optimisation
Why now?
Attunement has become possible because three technological shifts have converged.
Devices have become rich sensors.
Modern phones, wearables and digital interfaces continuously capture subtle interaction patterns that were invisible just a few years ago.
Machine learning can now recognise complex human patterns.
Advances in AI make it possible to distinguish meaningful behavioural signatures across millions of interactions rather than relying on simple rules.
Technology is expected to adapt to people.
The next generation of digital products will not simply react to clicks and events. They will understand how people are experiencing them, and respond accordingly.
Integration is easy.
A frictionless architecture designed to fuse physical kinematics with your application's digital context, translating raw data into actionable states without adding friction for users.
Integrate
Native SDKs silently capture raw telemetry in the background. 100% content-blind. Unaware of who the users are.
Early State Context, Physical Context & Digital Context
DaysPlayers are baselined. See what players are doing in the real world while they play, and access cognitive indices - all matched to the specific actions they were taking in your game.
Full State Context
WeeksDeep learning surfaces hidden predictive cohorts, tying physics directly to checkout flows, funnels, and dysregulation, see exactly how users are experiencing your tech.
Access Insights
Analyse the data visually or take action programatically in real time.
The attunement evolution.
All data is accessible via Dashboards and APIs to make real time changes to your app, or longer term product improvements.
Real-Time Indices
Out of the box, our models translate raw physics into universal human metrics.
- User Activity: Is it a good time to send a push notification when a user is running? Probably not. Use our system to see what physical activities users are doing and adapt accordingly.
- Cognitive State: When a user is feeling depleted by life, are they in the best position to upgrade their account? Make reasonable decisions in real time.
State Inference
As baselines form, the inference model discovers hidden behavioural states tied specifically to your app.
- Product Analytics: Understand what cohorts of behaviours exist within your app, what is causing and contributing to them, and make product improvements accordingly.
- Server Interventions: Trigger campaigns based on how likely a user is to churn or perform other desirable or undesirable actions.
Applied intelligence.
nx10 isn't just a firehose of analytics. It provides actionable metrics from the very first session, accessible exactly where your product needs it.
Empower the user.
Because our Real-Time Indices (like Cognitive Capacity) are objective and available shortly after integration, you can surface them directly in your UI. For mental health, wellbeing, or performance apps, this provides users with objective biometric feedback - proving that your intervention is actually working.
Adapt the experience.
Use the same indices, or the users physical state (sitting, in transit, running etc.) behind the scenes to drive dynamic UX. If the engine detects that a user's capacity is rapidly depleting during a complex onboarding flow or a difficult game level, programmatically reduce friction instantly before they rage-quit, or choose to not show a popup.
if (capacity < 0.2) {
// Ease friction in real-time
ux.enableOneTapCheckout()
}
Predict and prevent.
As baselines form over time, our unsupervised models map kinematics against your digital events. Log into the Analyser dashboard to identify exactly which features consistently trigger dysregulation, or use Server Webhooks to trigger CRM win-back campaigns when users enter a predictive churn state.
How attunement works
nx10 breaks the human experience down into distinct, queryable signals, combining internal states with real-world activity and your technology's digital events.
State Context
The engine translates physical interactions into three distinct layers of human insight, unlocking over time as users baselines form.
1. Indices
Continuous data reflecting the user's core battery and capacity.
- Cognitive CapacityLive cognitive battery level
- Cognitive ResilienceSpeed of return to baseline
2. Phenotypes
Categorisations of the current session state.
- Frustration v Enjoyment
- Good v Bad Stress
- Regulated v Dysregulated
3. Cohorts
Predictive groupings trained on state + activity data.
- "Churn Risk Alpha"Highly predictive of exiting
- "Optimal Flow"High engagement trajectory
Physical Context
nx10 activity recognition maps the real-world environment. Are they focused on the couch, or playing distracted on a bus?
walkingin_transitlying_downsittingDigital Context
Your tech syncs its own custom state. We tie your business logic to our emotional indices.
screen: 'checkout'cart_value: >100boss_fight1. Access Insight
Query via the Real-Time API for live application logic changes, or graph it in the Attunement Analyser dashboard.
Physical.Activity == 'In_Transit' &&
App.Screen == 'Checkout'
3. Take Action
From signal to action.
Our lightweight SDKs deploy in minutes. They handle the data gathering, compression, battery management and background syncing automatically. Fails open by default to have zero impact on your core app loop.
Supported Platforms
import Nx10
Nx10.observeState { state in
// 1. Immediate Indices (Day 1)
let capacity = state.cognitiveCapacity // e.g., 0.15 (depleted)
let resilience = state.cognitiveResilience // e.g., 0.85 (high)
// 2. State Inference (Learned over time)
let isRisk = state.inference.matches("churn_trajectory")
if capacity < 0.3 && isRisk {
// User is cognitively depleted and entering a known churn state.
enableOneTapCheckout()
triggerLiveSupport()
}
}
Don't just detect friction. Isolate it.
Knowing the cognitive state users are in is only part of the equation. We also help you work out where states arise to make product improvements.
Attunement Analyser
Map your application's data points directly against individual users or cohorts' longitudinal baselines.
Friction Attribution
Determine exactly which UX flows, specific UI components, or interaction patterns consistently trigger cognitive effects.
Product Improvement
Attribute A/B Tests or other key metrics to users, and deep dive with these key metrics.
Enterprise Ready
Invisible to the user.
Bulletproof for compliance.
We engineered nx10 to respect the CPU, protect the core loop, and ensure anonymity by default.
Micro-Payloads
Kinematic events are compressed into highly optimized binary tuples, minimizing size on the wire and respecting user data caps.
Battery Preserving
Data is batched and synced passively using native OS background tasks to ensure telemetry ingestion never drains the device battery.
Thread Isolated
The SDK operates entirely on background threads and fails open. If our cloud drops, your app never stutters.
100% Content-Blind
We do not read text, view screens, or access the camera. We measure the physics of interaction, entirely ignoring semantics or passwords.
Anonymity by Default
All data is processed against randomized hashes. Individual kinematic data points cannot be reverse-engineered to identify a specific user.
Strict Sandboxing
Operates securely within native OS sandboxes without requesting invasive permissions. Compliant with strict infosec standards.
A new layer of intelligence
Just as analytics became the standard layer for understanding digital behaviour, attunement will become the standard layer for understanding human experience.
Ready to build a more attuned product?
Get your API keys and deploy emotional analytics today.