the nx10 gbi
The Data
In the graphics provided, you can see how much data can be extracted from how you play your favourite mobile game. Nx10 likes to put this to use, and we analyse data like swipes, tapping speed and tremor generated by a user during gameplay, all from the sensors built into your phone.
For instance, when you are playing your favourite game, you will exhibit a baseline level of tremor, bespoke to you as an individual.
The Analysis
When these variables deviate from their baseline, the Nx10 GBI API uses our ML models to analyse this variance, and interprets changes in your mood. This generates a real-time, bespoke timeline of a users emotional and cognitive wellbeing, which our API passes directly to the game operator.
Continuing on with the tremor example, an increase in tremor and grip strength from your baseline levels may indicate that you have increased levels of frustration and anxiety, of which will be then reflected in your GBI.
The Application
With the Game Behaviour Index, game operators can be alerted to when a player is becoming frustrated and about to quit. With early warning from the GBI, game operators can adjust game-play to retain players and observe whether gameplay has improved cognitive and affective states of players.
Interested to learn more? Let us know!